Sweat equity inside the new economy of mind and body wiley april 2016 explores the rise of the health and wellness movement through the eyes of those who are driving paying for and profiting from it whether its technology nutrition plans or new workout fads enormous market opportunities exist for those bold enough to invest in the . Sweat equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover whos driving it whos paying for it and whos profiting bloombergs jason kelly author of the new tycoons profiles the participants entrepreneurs and investors at the center . Jason kellys book sweat equity inside the new economy of mind and body details stories of entrepreneurs and investors who have helped turn fitness into who we are not just something we do. Sweat equity inside the new economy of mind and body 3rd july 2016 sweat equity by jason kelly offers a fascinating insight into the world of endurance sport from an economic perspective
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