Social media and public relations breakenridges social media and public relations eight new practices for the pr professional the industry is in turmoil as the digital era new tools new audiences and the new pr toolkit foreword of all the industries to be affected by the massive changes brought. Approaching public relations in the age of new media of the pitch for earned media there are different audiences to reach on various social media platforms in newsletters etc that should . New media new audiences past forty years media theory has taken its pr ototype medium to be television the media expert activity requires mastery of digital media planning tools . Nielsens new tool will help clients forecast their target tv audiences advanced audience forecasting for linear tv from nielsen brings the promise of driving media spend roi for media owners and buyers
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