Market segmentation research is a way to keep your eye on the ball often we start the market segmentation process with qualitative research to the range and breadth of customers then we follow with quantitative research using appropriate multivariate analysis cluster k means factor etc to define meaningful segments. Marketing research online research applications alvin c burns exploratory research focus group hobbits choice restaurant hypothesis identify independent variable internal internet jeff marketing management marketing research industry marketing research insight means measure methods multiple regression marketing research online . Marketing research application 1 function of marketing research marketing research is the function which links the consumer customer and public to the marketer through information information used to identify and define marketing opportunities and problems generate refine and evaluate marketing actions monitor marketing performance and improve understanding of marketing as a process. Marketing research is the gathering recording and analyzing of data that relates to a specific problem in marketing products or services while this definition implies a systematic approach to marketing marketing research is often performed as a reaction to a problem that occurs
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